Edward R. Murrow: A Revolution in the News Media Essay -- corporate an

The four years following the battle against Senator McCarthy, Murrow developed an enormous amount of contempt for the industry he helped create. Murrow’s superiors grew to fear some of his proposed topics for See It Now due to the usually high level of controversy surrounding most of his stories. CBS also became dictated by its advertisers in order to generate profit, and Murrow’s presence often scared advertisers from buying commercial slots during his programs. â€Å"The 1950s were characterized by a growing alienation between Murrow, CBS administrators, and sponsors, who both had come to dislike his independence, his critical broadcasts, and his critical analysis of the broadcasting industry,† (Belovari, n/a). The interest of the public often fell victim to corporate interest in the mind of Murrow during his remaining time with CBS. Murrow’s relationship with CBS, specifically head of CBS Bill Paley, deteriorated further during a quiz show scandal in wh ich CBS’s program legitimacy came into question. RTNDA Convention – Corporate Interest vs. Public Interest On October 15, 1958 Murrow would deliver a speech in Chicago at the RNTDA (Radio-Television News Directors Association and Foundation) Convention illustrating his opinion on the past, present, and future of the industry. The cause of Murrow’s developing distaste for CBS and the industry as whole would become vividly apparent as the speech moved forward. Elaborating on his personal observations Murrow would reveal whom he thought now had complete control over the industry. The top management of the networks, with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the corporate structure, they also make the final an... ...trieved from http://www.newsreview.com/sacramento/case-against-lt-milo-radulovich/content?oid=44316 (Boeck) Campbell, W. J. (2010, March 08). Recalling, and doubting, television's 'finest half hour. Retrieved from http://mediamythalert.wordpress.com/2010/03/08/recalling-and-challenging-televisions-finest-half-hour/ (Campbell, 2010) Handman, G. (n.d.). Retrieved from http://www.lib.berkeley.edu/MRC/murrowmccarthy.html Wershba, J.. Edward r. murrow and the time of his time. Retrieved from http://www.evesmag.com/murrow.htm Murrow, E. (Director) (1958, October 8). RTNDA Speech. RTNDA Convention. Lecture conducted from RTNDA, Chicago. Rose, Howard Lester, "Edward R. Murrow: His Life, Legacy and Ethical Influence" (2010). Theses and Professional Projects from the College of Journalism and Mass Communications. Paper 2. http://digitalcommons.unl.edu/journalismdiss/2